Sunday, May 7, 2017

CMSWire Article: How Information Architecture Improves Customer Experience

My latest CMSWire article is "How Information Architecture Improves Customer Experience":
Have you ever had a problem finding information on a website or app?

If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is only possible with solid IA under the surface.

While information architecture doesn't get the headlines that personalization or chat bots receive, when built on a unified information strategy, IA can improve the overall customer experience (CX) in several ways.

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