Friday, December 15, 2017

CMSWire Article: Why Customer Experience Needs Information Governance

My latest CMSWire article is "Why Customer Experience Needs Information Governance":
Customer experience management is generally the domain of the chief marketing officer (CMO) and the marketing department. Information governance usually falls into the domain of attorneys and records managers. It’s time these two groups got together to explore ways they can serve their organization’s mission better as a team.

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